General


Polyester was manufactured by Teijin and Toray in 1958 under license.
Tetoron is registered trademark for polyester of Teijin and Toray.



Shakkanho is classical units in Japan and has been used until 1958.






Many corporations used Kanji characters in name. But used Katakana characters in brand name.
Some corporations changed corporation name to be same as brand name.
Noda shoyu was changed to Kikkoman shoyu in 1964.



Brand of National has been quitted to use in 2008.


Instant coffee was manufactured in Japan in the 1960s.
Nescafé was manufactured in 1966 in Japan.



Delivery of milk was used more than today because stores had not been opened near home.
This grass was for sales promotion.



Postal code was introduced in 1968.
This envelope is older than 1968.


Postal card size has changed to current size in 1966.

The left is New Year's card for postal 1960.
The center is one for 1968.
The right is one for 1978.



Tickets of railways were made of cardboard.



Tickets of subway were also made of cardboard.



Air Pot® Beverage Dispensers was sold by Zojirushi in 1973.
Zojirushi means elephant.



Many drinks were in bottles.
Winning bottle cap of Cherio was eble to trade to more one bottle.



Poko chan's bottole opener.
Poko chan is a character of Fujiya.



"For beautiful human life" as advertising slogan of Kanebo was impressed.



Address format was changed.



In Showa era, event was active in office. Example sports day or tour or theater party.
These tickets are for Shinjuku Koma Theater.



Tax rate for sake or whisky have depended on grade system.
Grade system for sake has been until 1992.
Grade system for whisky has been until 1989.



Information was from television , radio or books or other printed paper.