Recognizing the important role consumers could play to improve the inferior situation for producers in the third countries, Alternative Trading Organizations (ATO) etc, were set up. ATOs buy directly from farmers at better prices, help to strengthen their organizations and market their produce directly through their own shops and catalogues.
International organization FLO( Fairtrade Labeling Organizations International ) was setup among national organization to provide standardized labeling system for the world.
Fairtrade Label
In Japan, TransFair Japan was established in 1993 and marketing fair trade products.
 Ceylon Tea with Earl Grey Flavour is Labeled with TransFair |
 isabelo from south Africa |
In every morning, Mr. and Mrs. Greenwood enjoy morning tea packaged in beautifully made lead basket.
May 26 2002