The hit of the "The Princess Mononoke" was
not reproduced.
July 17, 1999, "My Neighbors The Yamadas" was released in Japan.
Marunouchi Piccadilly 1 is a movie theater located in Yurakucho Tokyo.
Then, a stage greeting was done there on July 17. Director Takahata and
three voice actors performed on the stage. In general, the movie theater
with the stage greeting always becomes full. However, there are not become
full. Other movie theaters which screens the "My Neighbors The Yamadas"
did not have a lot of spectators either.
"My Neighbors The Yamadas" has been being paid to attention while
it is being manufactured by many people. As for it, a new digital technology
was used, pioneered a new route the movie distribute system in Japan. Still
more, Disney invested in the movie, the business world of Japan also had
interest in it.
The press conference for "My Neighbors The Yamadas" was held
in July, 1998. More than 1300 coverage staffs participated in the press
conference. When "My Neighbors The Yamadas" is completed, it
needed the highest production cost and drawing in the animation movie which
had been manufactured in Japan in the past. So press paid attention to
the release of "My Neighbors The Yamadas". Therefore, a lot of
coverage staffs visited the movie theater named Marunouchi Piccadilly 1.
However, spectators in the movie theater was few. The number of spectators
was far less than the number which had been expected beforehand. Then,
it was not reported so much in the newspaper the next day. Even the Houchi
newspaper, which reports Ghibli in goodwill, The article about the first
day of "My Neighbors The Yamadas" was small. The Houchi's article
published the following finding, not "the first day" but "About
the director of the next film by Studio Ghibli." The number of spectators
of the "My Neighbors The Yamadas" was not reported after all.
"My Neighbors The Yamadas" is a wonderful film. The screen like
the watercolor is Ghibli's pioneering try. The atmosphere described life
at average home in Japan well. The haiku sometimes inserted the story was
wonderful production. And, a lot of spectators burst out laughing many
times by seeing the movie.
It seems that most spectators were satisfied with the movie. Therefore,
the quality of "My Neighbors The Yamadas" received a high evaluation.
However, "My Neighbors The Yamadas" was not able to acquire a
lot of spectators. Only half spectators mobilized the second screening.
The third screening was fewer and fewer. More, a local movie theater was
more miserable. It is said that there was even a movie theater where the
spectator hardly exists.
After the first screening ends, the stage greeting was done in Marunouchi
Piccadilly 1, Yurakucho Tokyo. The hall of the stage greeting was full
of an overcrowded spectator. However, the added spectator is to see the
second times.
July 17 1999, when the first "My Neighbors The Yamadas" day was
a halfway schedule. If the first day was July 10, the day was the holidays
for elementary school , junior high school and high school. If the first
day was July 24, whole school was a summer vacation. But there was a class
at the schoo on July 17. Therefore, students were not able to see the movie.
However, "Star Wars" and "Pocket Monster" who was the
rival of the "My Neighbors The Yamadas", mobilized a lot of spectators.
Only the spectator of "My Neighbors The Yamadas" was few. President
Tokuma said that "The film will acquire many repeaters. so the admission
fee income will reach 6 billion yen." However, nobody believes in
it.
Actually, the fate of the "My Neighbors The Yamadas" depends
on the action of the repeater.
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